Later today (1st November 2012) The Sweeter Side Of Life (née Confections Of A Discarded Woman) will be screened for what could very well be the first time.
Don’t go rushing to your local “World Of Cine” or switching on the TV and tuning to one of the various Hallmark Channels though. This screening is for a select group of people, and would be very expensive to attend.
The American Film Market (AFM) is an annual trade event running for eight days in early November in Santa Monica, California.
Attendees of the AFM are film buyers from all over the world that go to the event to decide on films to purchase for broadcast or distribution in their home nation. Over 400 films will be seen in nearly 600 individual screenings during the week-and-a-day long bash.
These viewings are not open to the public just paying members of the industry. Even a single day pass costs a couple of hundred Dollars. Staying for the whole week will set you back several thousand.
None of the cast of The Sweeter Side Of Life are expected to attend the AFM screening. It is also unlikely we’ll hear any news resulting from the AFM but we felt it was worth mentioning as an insight into the way the film and TV industry works.
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