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The Futon Critic website has published Nielsen audience figures covering the 19th of January 2013 on cable TV in the US. The night that included première broadcast of Kathryn’s TV movie The Sweeter Side Of Life.
We can’t claim to fully understand the Nielsen numbers and methods but here they are as reported for TSSOL:
- 1.975 million viewers, #5; 0.366 million adults 18-49 (0.3 rating), #9
In fact the numbers are fairly meaningless without some context. The previous weekend’s Hallmark Channel movie premiere (12 January 2013) was a film called Nearlyweds, starring Danielle Panabaker and Naomi Judd. That film’s figures were:
- 1.323 million viewers, #3; 0.297 million adults 18-49 (0.2 rating), #6
 As you can see TSSOL got over 650,000 more viewers and a 23% higher rating in the, what for some reason is seen as the most important, “key demographic” 18-49 year old age group. We don’t believe that the repeat showings, straight afterwards and since, are included.
The relative positions in the rankings (TSSOL: #5 and #9, Nearlyweds: #3 and #6) don’t paint such a rosy picture though. However, the Lifetime channel’s screening of a drama and documentary about the Casey Anthony trial (a mother charged with the murder of her 2 year old daughter in 2008 which became a huge news story in 2011) took the first and third slots, pushing TSSOL down two from where it would otherwise have been. A few other shows up against TSSOL got large numbers in the “key demo” but were lower overall adding to that #9.
Congratulations to all involved in The Sweeter Side Of Life on its success.
You can read the Futon Critic numbers in full here and here.
 By now you should have it practically tattooed on the inside of your eye lids that the TV movie The Sweeter Side Of Life débuts in the USA on the Hallmark channel at 9pm (8pm Central) on the 19th of January. The Saturday after next.
Those of you with access to the Hallmark channel should have your alarms and, if you have them, PVR/Tivos devices primed to record it. However, if you manage miss this momentous occasion live then there are a number of times in the following few days when you can correct this massive oversight.
 We do have to deal with the small matter of America being spread across four timezones. Not a situation us Brits are used to. We only get one, albeit the one that all the rest are relative to  Further complicating things is that rather than having TV shows start at, for example, the four different versions of 9pm, they only use two: East Standard Time (EST, in places like New York) and Pacific Standard Time (PST, in places like Los Angeles). The middle of the country is covered by the aptly named “Central” (which is the 2nd timezone but generally takes in the 3rd one called Mountain as well). Which leaves us with each show being given 2 times in the form 9/8c, meaning 9pm in EST & PST and 8pm in Central. Of course, those that need to know this stuff have no doubt been dealing with it since birth, rendering this lengthy paragraph largely redundant 😐
Straight after the première broadcast there is a repeat showing. There are 4 more in the first first week, all after noon:
- 19th January: 9/8c and 11/10c
- 20th January: 1/12c and 9/8c
- 25th January: 8/7c
- 26th January: 3/2c
We’re nearly there.
Update (11 January 2013): There is a further showing of the film scheduled for 24th February at 3pm on the Hallmark Channel.
We could have had our first public appearance of Kathryn for 2013 yesterday evening (Friday, 4th January 2013) but it wasn’t to be.
The annual Television Critics Association Winter Tour has been taking place this past week, and continues for at least one more. Each day one or more of the television networks announce upcoming shows and films. Key cast and production staff members take part in presentations and Q&As with members of the press.
On Friday it was the turn of the Hallmark Channel and Hallmark Movie Channel Winter 2013 TCA Gala. Bill Abbott (President & CEO, Hallmark Channels) and Michelle Vicary (Executive Vice President, Programming Crown Media Family Networks) spoke to those assembled about the TV shows and films that will feature across the various Hallmark channels in the first half of 2013.
Cedar Cove, starring Andie MacDowell (Four Weddings And A Funeral) and based on the series of books by Debbie Macomber, featured heavily. It is the networks first ever prime-time scripted drama. A host of film premières, including next weekend’s Nearlyweds were also announced. Many of the stars of the various productions attended the event.
But what of The Sweeter Side Of Life? I hear you ask. Here is what they said:
THE SWEETER SIDE OF LIFE premières Jan 19 and stars Kathryn Morris as a Manhattan socialite who suddenly finds herself single and returning home to work in her father’s small town bakery. Kathryn Morris sends apologies that she could not make it this evening. But James Best who plays Kathryn’s father is here with us this evening as well as Executive Producers and writers Janeen Damian and Michael Damian who also directed the movie.
Someone at the LATF.com website very kindly contacted KM UK via Twitter linking to an article they have posted about the short film The Coin.
The piece by Pamela Price gives us the first indication we’ve seen of the plot of the 9 minute long movie. The LATF writer says that The Coin is a “must see” and the cinematography is “captivating”. We certainly look forward to seeing it.
Kathryn’s role is initially described thus:
Kathryn Morris (Cold Case) portrays an indignant mother who radiates negativity onto her cherubic young son (Jack Ryan Shepherd).
Pamela goes on to give a synopsis of the plot that involves the boy being left outside a shop and meeting a homeless man played by Christopher Lloyd (Back To The Future). Mention is made of the upcoming film festival season with the likes of Sundance and the Palm Springs International Film Festival due soon. Sundance has already announced their short film selection and The Coin was not on the list. KM UK’s understands that it was not submitted.
You can read Pamela’s article in full on the LATF.com website.
Thanks to the LATF Tweeter for the link.
 The Hallmark Channel has issued a press release announcing the forthcoming début of the movie The Sweeter Side Of Life.
As predicted in the earlier post it will be first broadcast in January of 2013. Now we know that it will the 19th, which is a Saturday, to be precise.
As you can see on the right Hallmark also issued a small promotional photo of Kathryn as her character Desiree Harper posing with a slice of cake. As if the picture needs any more sweetness 😀
The photo is in the Gallery and you can read the press release in full below.
We’ll bring you more on this when we get it.
Many thanks to LK for the heads-up.
Update (18 December 2012): Photo replaced by larger version.
December 10, 2012
‘COLD CASE’ STAR KATHRYN MORRIS GOES FROM PAMPERED TO PASTRIES IN ‘THE SWEETER SIDE OF LIFE,’ A HALLMARK CHANNEL ORIGINAL MOVIE WORLD PREMIERE JANUARY 19
Kathryn Morris (“Cold Case”) stars as a Manhattan housewife who gets an unexpected reality check in “The Sweeter Side of Life,” a Hallmark Channel Original Movie World Premiere Saturday, January 19 (9p.m. ET/PT, 8C). Morris stars with James Best (“The Dukes of Hazzard”), Alastair MacKenzie (“Monarch of the Glen”), Steve Varnom (“Broadside”) and Sam Douglas (“Snatch”) as a New York City socialite who loses everything after she’s dumped by her wealthy husband and is forced to redefine herself at her father’s struggling New Jersey bakery.
In “The Sweeter Side of Life,” Morris plays Desiree Harper, whose perfect life as the wife of a high-powered Manhattan doctor comes to a sudden end when her husband says he wants a divorce and invokes their ironclad pre-nup to leave her penniless. Desiree soon finds herself abandoned by her rich friends and back in her New Jersey hometown helping her father in his struggling bakery. Though Desiree wants nothing more than to return to her high-class life, spending time with her father causes her to see things differently. She rediscovers her love of baking and puts her business degree to work to save her father’s shop. Desiree’s success at the bakery leads to an unexpected opportunity which forces her to choose between what she has lost and the new life she has found.
“The Sweeter Side of Life” is a Motion Picture Corporation of America production. Brad Krevoy, Francisco Gonzalez and Reuben Liber are executive producers. Michael Damian and Janeen Damian are producers. Michael Damian directed from the script he co-wrote with Janeen Damian.
Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming available in high definition (HD) and standard definition (SD) to a national audience of nearly 87 million subscribers. Hallmark Channel is the nation’s leading destination for quality family programming with an ambitious slate of original TV movies and specials, as well as some of television’s most beloved sitcoms and series, including The Golden Girls, Frasier, Little House on the Prairie, and The Waltons. The channel is also home to a diverse range of lifestyle programming, including the newly-launched Home & Family, a daily two-hour live show shot in a fully functional house located on the Universal Studios lot and Marie, a one-hour talk show hosted by iconic entertainer, Marie Osmond. Hallmark Channel’s sibling network, Hallmark Movie Channel, also available in HD and SD, focuses on family-friendly movies with a mix of classic theatrical films, presentations from the acclaimed Hallmark Hall of Fame library, original Hallmark Channel movies, and special events.
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