The beginning of September, in significant parts of the United States, sees the launch of a new television channel.
Start TV, by the Weigel Broadcasting Co., will be available on many CBS Television Studios local stations across the nation covering around 42% of households.
Many of these smaller channels have a general theme to hang the content on, often targeting a particular demographic. Start TV’s focus is on procedural shows with strong female leads. I think you can see where this is going.
The association with CBS continues with some of the content due to be carried. CBS shows The Good Wife and Cold Case both get mentions in the launch press release. The relevant section for us here at KM UK:
Cold Case starring Kathryn Morris as a lone female detective who finds her calling by unraveling and re-thinking previously unsolved, older crimes.
They are not limiting their output to the ‘eye network’ though, with other network’s programmes such as The Closer, Medium, Crossing Jordan, and Profiler. featuring initially. Schedules are due to be follow a fixed pattern across all seven days of the week, so a show will be on at the same time each and every day.
See the Start TV website HERE.
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