The Futon Critic website has published Nielsen audience figures covering the 19th of January 2013 on cable TV in the US. The night that included première broadcast of Kathryn’s TV movie The Sweeter Side Of Life.
We can’t claim to fully understand the Nielsen numbers and methods but here they are as reported for TSSOL:
- 1.975 million viewers, #5; 0.366 million adults 18-49 (0.3 rating), #9
In fact the numbers are fairly meaningless without some context. The previous weekend’s Hallmark Channel movie premiere (12 January 2013) was a film called Nearlyweds, starring Danielle Panabaker and Naomi Judd. That film’s figures were:
- 1.323 million viewers, #3; 0.297 million adults 18-49 (0.2 rating), #6
As you can see TSSOL got over 650,000 more viewers and a 23% higher rating in the, what for some reason is seen as the most important, “key demographic” 18-49 year old age group. We don’t believe that the repeat showings, straight afterwards and since, are included.
The relative positions in the rankings (TSSOL: #5 and #9, Nearlyweds: #3 and #6) don’t paint such a rosy picture though. However, the Lifetime channel’s screening of a drama and documentary about the Casey Anthony trial (a mother charged with the murder of her 2 year old daughter in 2008 which became a huge news story in 2011) took the first and third slots, pushing TSSOL down two from where it would otherwise have been. A few other shows up against TSSOL got large numbers in the “key demo” but were lower overall adding to that #9.
Congratulations to all involved in The Sweeter Side Of Life on its success.
You can read the Futon Critic numbers in full here and here.
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