By now you should have it practically tattooed on the inside of your eye lids that the TV movie The Sweeter Side Of Life débuts in the USA on the Hallmark channel at 9pm (8pm Central) on the 19th of January. The Saturday after next.
Those of you with access to the Hallmark channel should have your alarms and, if you have them, PVR/Tivos devices primed to record it. However, if you manage miss this momentous occasion live then there are a number of times in the following few days when you can correct this massive oversight.
We do have to deal with the small matter of America being spread across four timezones. Not a situation us Brits are used to. We only get one, albeit the one that all the rest are relative to 
Further complicating things is that rather than having TV shows start at, for example, the four different versions of 9pm, they only use two: East Standard Time (EST, in places like New York) and Pacific Standard Time (PST, in places like Los Angeles). The middle of the country is covered by the aptly named “Central” (which is the 2nd timezone but generally takes in the 3rd one called Mountain as well). Which leaves us with each show being given 2 times in the form 9/8c, meaning 9pm in EST & PST and 8pm in Central. Of course, those that need to know this stuff have no doubt been dealing with it since birth, rendering this lengthy paragraph largely redundant 😐
Straight after the première broadcast there is a repeat showing. There are 4 more in the first first week, all after noon:
- 19th January: 9/8c and 11/10c
- 20th January: 1/12c and 9/8c
- 25th January: 8/7c
- 26th January: 3/2c
We’re nearly there.
Update (11 January 2013): There is a further showing of the film scheduled for 24th February at 3pm on the Hallmark Channel.
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