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The Sweeter Side Of Life Abroad

the_sweeter_side_of_life_255x166Later today (1st November 2012) The Sweeter Side Of Life (née Confections Of A Discarded Woman) will be screened for what could very well be the first time.

Don’t go rushing to your local “World Of Cine” or switching on the TV and tuning to one of the various Hallmark Channels though.  This screening is for a select group of people, and would be very expensive to attend.

The American Film Market (AFM) is an annual trade event running for eight days in early November in Santa Monica, California.

afm_poster_100x156.jpgAttendees of the AFM are film buyers from all over the world that go to the event to decide on films to purchase for broadcast or distribution in their home nation.  Over 400 films will be seen in nearly 600 individual screenings during the week-and-a-day long bash.

These viewings are not open to the public just paying members of the industry.  Even a single day pass costs a couple of hundred Dollars.  Staying for the whole week will set you back several thousand.

None of the cast of The Sweeter Side Of Life are expected to attend the AFM screening.  It is also unlikely we’ll hear any news resulting from the AFM but we felt it was worth mentioning as an insight into the way the film and TV industry works.

10 comments to The Sweeter Side Of Life Abroad

  • Kathy

    Why ”néé”. Nee is Dutch for no.

    And who did the photoshop? Because it looks good.

    • Née means “born”. Usually it is used for when a woman gets married and changes her surname but has come to mean “previously known as”.

      So, if Kathryn (fingers in ears for fangirl squealing) married Johnny, took his name and became Kathryn Messner references to her might be written “Kathryn Messner (née Morris)”. If you know a woman by her maiden name it is a way of reminding of you who she is.

      The Photoshop job must have been done by someone connected with the film. The AFM must have wanted some sort of graphic so someone quickly created that. I doubt it will be used elsewhere.

  • Kathy

    I meant ”née”. Oops.

  • dianekmfan

    @Kathy : That’s a French word.

  • Finn

    Interesting u would say it would be expensive to go & see! I would think it was for the media only, to review and there usually invited to screen the film,with no cost to them & unavailable to the general public any how.

    Possible the cast & there date/friend/spouse, would be in attendance. I doubt seriously,I’ll be able to see it any how myself!

    • It’s a trade event, not a press event, though no doubt press are there to report on new film deals.

      Attendees do have to pay to access screenings.

      Cast and key crew might be there for some films but I don’t think it is the case for the majority.

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