The Sun Safety Alliance (SSA), in collaboration with the Entertainment Industries Council, Inc. (EIC), campaign to promote UV protection awareness is definitely back on.
A print-based advertising campaign has just started with the image on the right (see the gallery for a large version) due to appear in various US magazines. Apparently Victoria Magazine has already carried it. Have you seen it?
There should be more to come from this campaign in the near future. We’ll keep you posted.
The SSA have teamed up with Ayana Apparel to create a range of UV protective garments, including t-shirts endorsed by Kathryn and the Desperate Housewives actress Andrea Bowen.
The earlier image from Kathryn’s photoshoot has been replaced in the gallery by a larger, higher quality version.
Huge thanks to Larry @ EIC for his great help with this.
That’s very cool, I’m glad she’ll be appearing in various magazines for this cause.
I absolutely ah-dore that she’s doing the campaign again, but I’m not a huge fan of the clothes. Like, can’t they have a tank top? Or a cuter skirt….
And I really like Kathryn’s shirt, but it’s long sleeve… And it’s summer… Hahaha
Skirt or shirt Lolly?
It is supposed to be UV protective clothing and they can’t do that so effectively with short sleeves.
However, I understand that a v-necked, short sleeved t-shirt is on the way too. Watch this space.
Is it wrong that I’m almost more interested seeing more of Kathryn in those white jeans? 😉
Skirt, yes.
And you would, RichE.
I don’t think she was wearing a skirt in that picture, it appears as if she’s wearing pants.
Hahahaha I know, I was talking about the skirts in the store.
Don’t forget to report back to us if any of you see Kathryn’s ad in a magazine.
I’ll check the magazine rack when I go to work on Sunday